An Ethics for Corp Governance

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The fibers are new and, therefore, longer than those that have already gone through a recycling processes, what convinced, recyclers of paper to gradually start giving priority to Tetra Pak aseptic packaging. The range of recyclers is very broad, varying from medium and small local producers to Klabin,15 a world-class corporation specialized in the manufacturing of paper. After the extraction of paper fibers from the packaging, it is necessary to find use for the blend of Pe/Al. Until 1999, there were no applications for the Pe/Al coming either directly from the Tetra Pak factory or as post-consumption waste.

14 When Mr Fernando Von Zuben joined Tetra Pak in 1995 to be the head of the environmental department, he understood that his major challenge would be to close the cycle of post-consumption aseptic cartons. The first major barrier was the low levels of selective collection of household waste. Tetra Pak addressed this problem by sponsoring environmental education. Since 1997, the company has been distributing a pedagogical kit developed by the University of Campinas, in the State of São Paulo, to support classroom discussion about the problem of urban solid waste, the importance of selective collection, and the environmental, social and economic benefits of recycling.

Even though Tetra Pak’s initiatives in Brazil resulted in greater rates of collection and recycling of aseptic packaging, until 2004 the solution was still an incomplete one. Because there were no technical ways of separating the layers of polyethylene from aluminum, they were used for applications that require lower performance than in aseptic packaging, such as brushes, brooms, boards and tiles. Even though this is a better solution than land filling, it still does not close the material cycle.

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