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Amaze Your Customers!: Creative Tips on Winning & Keeping by Daniel Zanetti

By Daniel Zanetti

Daniel Zanetti, an stated specialist as regards to successful and maintaining clients, explores the ways that and repair companies can achieve and win over new shoppers in quite a lot of industries together with: motels; salons; garages; supermarkets; well-being and relaxation facilities; insurance firms; type shops; airways; name facilities and lots of extra.

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Extra info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

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Nothing special. My notes only came into play about three months later. In mid-month, we always print out the list of clients who celebrate their birthdays in the following month. And one entry read, ‘15 January: Heinrich Gruben’. In our company, I am the person responsible for the Amaze Your Customers 1-146 30/11/05 4:38 pm Page 21 Amaze your customers! 21 implementation of our customer amazement strategy, and so it was my job to decide whether we could amaze Mr Gruben and how. I switched on my computer and found various entries under ‘Heinrich Gruben’: address, position, phone number, comments.

But what if the customer doesn’t want to be amazed? What if he or she doesn’t like surprises? ’ Anyone who asks questions like this is making two important mistakes. First, these questions reveal a lack of courage and consistency. If this employee never tries out the idea, he will never find out whether his customers would have liked the idea. And the customer, on the other hand, will never feel the need to thank him for this friendly gesture, because, thanks to a lack of courage and consistency, they never had the chance to enjoy this unusual service.

They lack the courage to be different. 2. They lack the talent for striking up friendly relationships with their customers. 3. They fail to put the knowledge they have to good use consistently. But it doesn’t have to be that way. Amaze Your Customers 1-146 30/11/05 4:38 pm Page 19 Amaze your customers! 19 Courage, goodwill and consistency – an unbeatable trio Where’s your courage? If there is one thing we lack today, it is courage. And when I say courage, I am not talking about performing a tightrope act without a safety net or skydiving.

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